Why The Wait?

The 2013 NBA Western Conference finals is two games old, meanwhile its Eastern Conference counterpart has yet to begin. Both eastern finalists have been ready since Saturday, yet they won't begin until tonight, a full three days off.

West, Bosh, and Wade waiting on the series like a rebound

I've seen it in years past, and now it finally makes sense. The Miami Heat are the main attraction. The league, and its sponsors want to ensure that the Heat are playing on Sunday night. Because of that, they allowed Memphis and San Antonio to complete two games before allowing Miami to play one. Had the Lakers made it this far, they would've been the team getting slotted for the Sunday games.

When the NBA Finals begins in a few weeks, games will only be played on Tuesdays, Thursdays, and Sundays. It's nothing new and the league will likely keep it that way in the future. The entire week is structured to display the main event when people are likely to be home and ready to watch.